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The Show Must Go On!

…but only with the right marketing plan in place

I was reading an article today on the Niagara Falls Review website, that said “Pink Floyd Niagara is wrapping up its second summer in Niagara Falls, and unless word gets out, they may not be back next year. This is a dazzling, $500,000 production Floyd fans from across Ontario will dig, not just Niagara Falls.”

I agree that it is dazzling and it’s defiantly a show that must not be missed, however, the price of admission is rather high, running at about $58 per couple. I saw the Roger Waters band perform the complete Dark Side of the Moon at the Rogers Centre last year and paid about $2 less than what I paid at the Pink Floyd Niagara concert. Of course without David Gilmore, the Waters show was still not Pink Floyd, but it was the closest thing to it, without stepping into a time machine.

It does cost PFN a lot to put on such an elaborate show but with such a poor location and high ticket price, I really can’t see them performing again next year. If they do manage to pull it off and come back for another season, I will be purchasing a season pass and be attending at least once every 2 weeks.