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Shaw Festival launches free mobile application

Shaw Festival AppThe Shaw Festival, the renowned Canadian theatre repertory company, is thrilled to announce the release of its new mobile application — another high point to celebrate during its 50th season. Co-developed by Discover Anywhere Mobile and The Shaw’s Marketing and IT Web Teams, the mobile application offers the user one more way to gain access to all that the Shaw Festival offers, while planning their Shaw Festival experience. The mobile app is available now for iPhone users and can be downloaded from the Apple App Store or at www.shawfest.com/get-your-free-shaw-app. An app for Blackberry and Android smartphones will be rolled-out in late September, early October.

This new app makes planning a Niagara-on-the-Lake theatre getaway a hassle-free experience. In addition to having the ability to purchase tickets (via direct dial), The Shaw mobile app also provides Shaw Festival theatre enthusiasts easy access to information about the season’s playbill and Niagara theatre packages, as well as information on Niagara-on-the-Lake hotels, B&Bs, restaurants, wineries and area events and attractions.

“We’re very excited to launch this mobile application during our landmark 50th season,” said Executive Director Colleen Blake. “As we look forward to the next 50 years, one of our aims is to implement consumer-friendly tools that make planning a theatre visit as easy as possible. This new application brings the mobility of technology to the cultural experience and it all begins on the screen of a smartphone or tablet computer.”

Commenting on Discover Anywhere’s involvement with the Shaw Festival and the development of its mobile app, David Janes, President of Discover Anywhere remarked: “The Shaw Festival is synonymous with great theatre so when we were asked to create their app, our goal was to create an exceptional experience connecting theatre-goers to all things ‘Shaw’. The app presents all relevant information about The Shaw optimized for mobile, including the current playbill, the performance schedule, ‘getting here’, and ticket and box office information. Additionally, the app invites visitors to discover Niagara-on-the-Lake, its attractions, hotels, wineries all presented using advanced features such as GPS, itinerary planning, social media, augmented reality and mapping.” more…