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Blaze Guts Thorold Music

According to the store’s website, “Thorold Music has just undergone an extensive makeover”. Apparently that hard work is now gone after yesterday’s fire that has been ballparked around a million dollars damage. Co-owner Leo Moretti rushed to the store, located at 289 Glendale Ave., after receiving a call from his alarm company at around 8:30 a.m.

The St. Catharines Standard reported:
“Sounds like it might have started with a humidifier where the acoustic guitars are,” he said. The humidifier runs in the winter to maintain the guitars’ condition.

“We’ve never had a fire at the store before,” said Moretti, adding Thorold Music was insured and there was at least several hundred thousand dollars worth of inventory inside. Employees at the shop are also extremely fire-safety conscious, he said.

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6 Responses
  1. Barry says:

    Hard working family. That really is a shame.

  2. Rob says:

    I was saddened to hear the sad news by phone yesterday morning. A short time later, I drove down to see the destruction for myself. The parking lot was bustling with activity. Firemen and fire trucks were filling the parking lot so I drove on by. I used to work at the store (left in 2000) but was actually one of the people who worked on the renovation inside. A bunch of us who worked there renovated the store with Bob and Leo. The highlight of the “extensive makeover” described on the website was the acoustic guitar room – the cedar panelled room where the fire actually started was located where the repair area was formerly. The long L shaped sales counters were also in this spot before the renovation. It’s a sad time for Thorold Music staff and to Moretti family as I believe today marks the 2 year anniversary of the passing of Bob Moretti – one of the two brothers who owned the store. After passing the store on my way home tonight (the day after the fire) the magnitude of the damage is brought to light. What I believe are generators power what look to be a dozen or so worklights hanging from the blackened ceiling. It looks like the entire store will have to be completely redone on the inside. I was told by an associate of the store earlier today who’d visited the gutted store briefly that “they’ve lost everything” inside… It’s a real shame. I don’t remember working in a place quite like that before or since. Working for Bob and Leo I felt a sense that everyone cared about the place and each other, it was sort of like a family. I look forward to seeing Thorold Music rise from the ashes stronger and better than ever. They are a well known and well respected business in our community, we need more of them. As the business owner myself, my heart goes out to them down there.

  3. Rino Moretti says:

    Dear Elio And Leo
    I just got an E-mail from Vilma.
    I can’t tell you how sorry I am
    To hear about the fire.
    Take care,

  4. Merrick & Jimmy Steelman says:

    Dear Leo:
    Just returned from sunny climes to find out about the fire; such sad news. Insurance never covers the personal losses and letdowns after all the work you put into renovations. A Moretti never stays down for long, though, so we wish you all the best in planning for a rebuild, or even relocating. Whatever, I expect it will be better than before.
    Regards from Merrick and Jimmy

  5. I heard about the fire a while back. Very unfortunate. I was going to pick up an ocean drum that I saw at the store. Now I’m not sure where I might find one.

  6. Chris says:

    Too bad.
    Poor customer service.
    I would never spend my money there.

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